AMDP's Investment Opportunity

To:          Clark Hansen, CEO
From:     Ariel Nassib, Investment Analyst

Subject:  GreenBox Investment Opportunity

Date:       February 22, 2016

Good afternoon Clark. You asked me to look into a green business worthy of investment under Anima Mundi Development Partners’ investment criteria. After extensive research, we highly recommend GreenBox, a New York based company dedicated to improving wasteful and outdated food designs.  We believe that GreenBox is a company that meets AMDP’s criteria of being socially responsible, environmentally-friendly and highly profitable. Greenbox is an innovative company that thinks outside and inside the box...

Before I go in detail about GreenBox, I want to briefly state our standards: triple bottom line, corporate social responsibility, social enterprise and carbon footprint.

AMDP Standards

Triple Bottom Line

Triple Bottom Line Consists of 3 P’s

1.      People: A fair and beneficial practice directed toward everyone involved in the business operation: customers, suppliers, employees and the community.

2.      Planet: a green and environmental-friendly practice that imposes minimum harm to Mother Nature.

3.      Profit: a sustainable growth that brings internal financial profit to the company without hurting society and planet.

Corporate Social Responsibility

A process in which a company considers the interests of all stakeholders: investors, customers, employees, the community and the environment. Such concern must be implemented into and reflected in company’s policies and actions such as philanthropy or community givebacks.

Social Enterprise

An organization that applies commercial strategies to achieve its social objectives. It aims to improve environmental and/or societal wellbeing with a motto “doing charity by doing trade.”

Carbon Footprint

Carbon Footprint is defined as the total amount of greenhouse gas (GHG) emission caused by the operation of a company. Carbon Footprint is usually calculated in Carbon Dioxide equivalent using 100-year global warming potential. Namely, it represents how much heat is trapped in the atmosphere in a 100-year time spam. An organization can undertake a GHG assessment or Carbon Accounting to measure its carbon footprint. AMDP includes low carbon footprint as one of our criteria to fight against global warming and to support a sustainable habitat for the human race.

Greenbox

GreenBox was co-founded by the current President Jennifer Wright-Laracy, Ned Kensing and William Walsh, the original inventor, who passed away in 2011.  GreenBox is based in New York, NY, and pride themselves in being innovators in the environmentally friendly food packaging industry. Their patented, multi-functional pizza box called GreenBox is currently their leading product. It’s a new eco-friendly pizza box that can be broken down into plates for consumption and  into separate utility storage containers for leftovers. Greenbox savvy design helps eliminate the need for waste when eating pizza at home. GreenBox currently being advertised as "the pizza box of the 21st century, is made in the USA from 100 percent recycled and recyclable material. Unlike standard pizza boxes, this multifunctional version can be used for sharing slices and keeping some fresh for later. It has a lid that can be easily removed by tearing along the perforated joint. In addition, Greenbox's storage design is slender and thin making it possible to store in the refrigerator while eliminating any necessary plastic wrap or aluminum foil from the equation. This can then be torn up into quarters, creating four sturdy plates for friends to use while devouring a delicious slice. 

See link for demonstration: https://www.youtube.com/watch?v=gQBjJjpkjl0

GreenBox also has other environmentally conscious boxes on their way, their DoggieBox, SliceBox and HoagieBox all offer eco-conscious alternatives to traditional food packaging. They're a team that's always looking to improve and innovate in creating a whole new standard for the 21^st century food industry.

GreenBox also states that “2.4 billion pizza boxes are used every year in the U.S. alone. If just one million (0.04 percent) of these were replaced with this eco-friendly version made from 100 percent recycled material, it would preserve a large number of resources: 5,950 trees, 1,120 cubic yards of landfill space, 2,450,000 gallons of water, 1,435,000 kilowatt hours of energy, 700 barrels of oil, and 205,450 pounds of air pollution.” This just shows how resourceful the GreenBox pizza boxes can be. Especially with the environment as a huge talking point in the upcoming election and as a raising concern amongst the United Nations we believe it to be a ripe industry for investment. Furthermore GreenBox is positioned in a niche market with a large growth opportunity within the consumer packaging industry.

Final Recommendation

GreenBox is a uniquely positioned company in the dated consumer packaging industry during a time where environmental consciousness is raising a lot of concern. Greenbox holds a strong patent fending off its competitors and is expanding into new product lines quickly. Its recent cameo on ABC’s hit show Shark Tank has been the catalyst for its rapid growth and GreenBox shows no near term signs of slowing down. Although GreenBox is a small startup today, we believe that GreenBox is helping solve a problem that is not going anywhere anytime soon and that its strong design and utility patents position itself for large potential growth opportunities and that stakeholders will reap benefits for years to come. This is why we advise to invest in GreenBox with a strong investments rating of A-.

Please note that since GreenBox is a small startup seeking funding with little information public, the next step would be to set up a meeting with their team to learn more about who they are and their strategy moving forward.

Works Cited

"From "Outside the Box" to Inside the Tank." From 'Outside the Box' to Inside the Tank. N.p., n.d. Web. 23 Feb. 2016.

"The GreenBox NY Blog: Will: Our Co-Founder & Friend, Always." The GreenBox NY Blog:  Will: Our Co-Founder & Friend, Always. N.p., n.d. Web. 23 Feb. 2016.

"GreenBox." GreenBox. N.p., n.d. Web. 23 Feb. 2016.

"Shark Tank Success Stories: Green Box Pizza Box." Shark Tank Success Stories: Green Box Pizza Box. N.p., n.d. Web. 23 Feb. 2016.