To: Clark Hansen, CEO
From: Ariel Nassib,
Investment Analyst
Subject: GreenBox Investment Opportunity
Date: February
22, 2016
Good afternoon Clark. You asked me to look into a green
business worthy of investment under Anima Mundi Development Partners’
investment criteria. After extensive research, we highly recommend GreenBox, a
New York based company dedicated to improving wasteful and outdated food designs. We believe that GreenBox is a company that
meets AMDP’s criteria of being socially responsible, environmentally-friendly
and highly profitable. Greenbox is an innovative company that thinks outside and inside the box...
Before I go in detail about GreenBox, I want to briefly
state our standards: triple bottom line, corporate social responsibility,
social enterprise and carbon footprint.
AMDP Standards
Triple Bottom Line
Triple Bottom Line
Consists of 3 P’s
1.
People: A fair and
beneficial practice directed toward everyone involved in the business
operation: customers, suppliers, employees and the community.
2.
Planet: a green and
environmental-friendly practice that imposes minimum harm to Mother Nature.
3.
Profit: a sustainable growth
that brings internal financial profit to the company without hurting society
and planet.
Corporate Social
Responsibility
A process in which a
company considers the interests of all stakeholders: investors, customers,
employees, the community and the environment. Such concern must be implemented
into and reflected in company’s policies and actions such as philanthropy or
community givebacks.
Social Enterprise
An organization that
applies commercial strategies to achieve its social objectives. It aims to
improve environmental and/or societal wellbeing with a motto “doing charity by
doing trade.”
Carbon Footprint
Carbon Footprint is
defined as the total amount of greenhouse gas (GHG) emission caused by the
operation of a company. Carbon Footprint is usually calculated in Carbon
Dioxide equivalent using 100-year global warming potential. Namely, it
represents how much heat is trapped in the atmosphere in a 100-year time spam.
An organization can undertake a GHG assessment or Carbon Accounting to measure
its carbon footprint. AMDP includes low carbon footprint as one of our criteria
to fight against global warming and to support a sustainable habitat for the
human race.
Greenbox
GreenBox was co-founded by the
current President Jennifer
Wright-Laracy, Ned
Kensing and William Walsh, the original
inventor, who passed away in 2011. GreenBox is based in New York, NY, and
pride themselves in being innovators in the environmentally friendly food
packaging industry. Their patented, multi-functional pizza box called GreenBox is currently
their leading product. It’s a new eco-friendly pizza box that can be broken down into plates for consumption and into separate utility storage containers for leftovers. Greenbox savvy design helps eliminate the need for
waste when eating pizza at home. GreenBox currently being advertised as "the pizza box of the 21st century, is made in the USA from 100 percent recycled and recyclable material. Unlike
standard pizza boxes, this multifunctional version can be used for sharing slices and keeping some fresh for later. It has a lid that can be easily
removed by tearing along the perforated joint. In addition, Greenbox's storage design is slender and thin making it possible to store in the refrigerator while eliminating any necessary plastic wrap or aluminum foil from the equation. This can then be torn up into quarters,
creating four sturdy plates for friends to use while devouring a delicious slice.
See link for
demonstration: https://www.youtube.com/watch?v=gQBjJjpkjl0
GreenBox also has other
environmentally conscious boxes on their way, their DoggieBox, SliceBox and
HoagieBox all offer eco-conscious alternatives to traditional food packaging.
They're a team that's always looking to improve and innovate in creating a
whole new standard for the 21st century food industry.
GreenBox also states that “2.4 billion pizza boxes are used every
year in the U.S. alone. If just one million (0.04 percent) of these were
replaced with this eco-friendly version made from 100 percent recycled
material, it would preserve a large number of resources: 5,950 trees, 1,120
cubic yards of landfill space, 2,450,000 gallons of water, 1,435,000 kilowatt
hours of energy, 700 barrels of oil, and 205,450 pounds of air pollution.” This just shows how resourceful the GreenBox pizza
boxes can be. Especially with the environment as a huge talking point in the
upcoming election and as a raising concern amongst the United Nations we
believe it to be a ripe industry for investment. Furthermore GreenBox is
positioned in a niche market with a large growth opportunity within the consumer
packaging industry.
Final Recommendation
GreenBox is a uniquely
positioned company in the dated consumer packaging industry during a time where
environmental consciousness is raising a lot of concern. Greenbox holds a
strong patent fending off its competitors and is expanding into new product
lines quickly. Its recent cameo on ABC’s hit show Shark Tank has been the
catalyst for its rapid growth and GreenBox shows no near term signs of slowing
down. Although GreenBox is a small startup today, we believe that GreenBox is helping
solve a problem that is not going anywhere anytime soon and that its strong
design and utility patents position itself for large potential growth
opportunities and that stakeholders will reap benefits for years to come. This
is why we advise to invest in GreenBox with a strong investments rating of A-.
Please note that since
GreenBox is a small startup seeking funding with little information public, the
next step would be to set up a meeting with their team to learn more about who
they are and their strategy moving forward.
Works Cited
"From "Outside the Box" to
Inside the Tank." From 'Outside the Box' to
Inside the Tank. N.p., n.d. Web.
23 Feb. 2016.
"The GreenBox NY Blog: Will: Our
Co-Founder & Friend, Always." The GreenBox NY Blog: Will: Our Co-Founder & Friend, Always. N.p., n.d. Web. 23 Feb. 2016.
"GreenBox." GreenBox. N.p.,
n.d. Web. 23 Feb. 2016.
"Shark Tank Success Stories: Green Box
Pizza Box." Shark Tank Success Stories:
Green Box Pizza Box. N.p., n.d. Web.
23 Feb. 2016.